Archive for Web marketing SEO SEM
March 28, 2006 at 1:50 am · Filed under Web marketing SEO SEM
da IMediaConnection
As our industry matures more people become involved. Unfortunately, as people enter the industry for the first time they bring some misconceptions with them. Much of the feedback I’ve received in recent months shows a growing trend of people misunderstanding unique visitor metrics.
This article seeks to address that issue.
Definition of a unique visitor
The first and most important thing to understand is that when we identify a unique visitor we do not know who that person is.
Knowing who someone is — knowing their name — is called “personally identifiable information” or PII. In other words, we have identified the person. This is not what is meant in web metrics by a “unique visitor.”
The official measure of a unique visitor is nothing more than a combination of IP address and User Agent (browser + operating system). In other words, a unique visitor is “122.223.21.09 + IE 6.01 on WinXP,” not Bob Jones at 223 Sunset Drive. In actual fact, there is no official measure for a metric which identifies Bob Jones at all. The nature of internet technology makes identification of named people on the web impossible unless a person voluntarily tells you who they are. Identification of people is so rare there is no technology to report it, and no metric to describe it.
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March 28, 2006 at 12:20 am · Filed under Web marketing SEO SEM
da IMediaConnection.com
ThinkMetrics’ CEO refutes common analytic measures, and describes what to measure instead. You should not analyze what search engines are sending you traffic. You should not analyze what paths people take through your website. You should not analyze the average duration your visitors spend on a visit, or the average number of pages they read. None of these things will help you in the slightest, and in some cases they will even mislead you.
Averages confuse
Average statistics for websites are commonly given for duration (the amount of time people spend on your site), and for average page views (the number of pages people read during a visit). This information is extremely misleading and will probably cause you to make incorrect decisions. The problem with an average is that it can be horribly skewed by the extremely high durations (like the person who spends three hours on your site because they are trying to copy the design) or — more commonly — extremely low numbers.
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March 27, 2006 at 3:12 pm · Filed under Web marketing SEO SEM, Comunicare sul web
da www.clickz.com
***Attenzione però! Si parla di mercato U.S.***
By Enid Burns
By 2010, spending on Internet advertising will account for 10 percent of total U.S. ad dollars, according to “The Changing Face of Advertising in the Digital Age” from Parks Associates.
The 10 percent share is double the commitment for online ads in 2004. The increase represents a CAGR (define) of 14 percent each year through 2010.
Roughly 21 percent of Internet users consider Internet advertising to be the most relevant ad format. The segment overtakes traditional media, such as newspapers, magazines, and radio.
Metrics and behavioral targeting make the channel attractive. “Because the Internet is an interactive and versatile platform and offers rich consumer usage data, advertisers can improve their ad targetability and achieve better results,” said Parks Associates research analyst Harry Wang. Read the rest of this entry »
March 25, 2006 at 11:29 pm · Filed under Web marketing SEO SEM, Comunicare sul web
da PuntoInformatico.it
Nel 2005 si conferma la centralità delle inserzioni sui motori di ricerca, a partire da Google e Yahoo. Da qui al 2010 ci si aspetta una crescita vertiginosa del settore.
Roma – Attesi, ma clamorosi, i dati relativi agli investimenti pubblicitari in rete nel 2005: a farla da padrone nella crescita è il search advertising, gli spot legati alle piattaforme di ricerca in rete, quantomeno in Nord America. Uno studio parla di una crescita del 44 per cento nel 2005 rispetto all’anno precedente.
Stando ai dati diffusi da Sempo - Search Engine Marketing Professional Organization, gli inserzionisti negli USA e in Canada hanno investito nell’anno appena concluso qualcosa come 5,75 miliardi di dollari nel search advertising e si prevede che nel 2010 questa cifra superi gli 11 miliardi.
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