da ImediaConnection

Il CEO di Silverpop spiega perché l’RSS (Really Simple Syndication) prenderà sempre più piede, e perché questo modo di “distribuire” contenuti sul web sarà buona cosa per il marketing.

In this new era of digital communications, consumers are increasingly taking charge of their online experience and, in some respects, taking control out of the hands of marketers. For proof, you don’t have to look any further than the phenomenal growth rate of blogs. In 2002, about 100,000 American bloggers toiled away at their craft, reporting on everything from what they had for dinner to their pursuits, politics and the meaning of life. It was, by and large, a tech-community kind of pursuit. But corporate interest in the marketing potential of blogs - and RSS, the technology that drives them - soared after bloggers successfully ignited a wildfire of political discourse and debate that raged across the Internet during the 2004 U.S. elections. In fact, the Pew Internet & American Life Project estimates that by the end of 2004, about eight million of the 120 million adult American internet users had created blogs, and 32 million - a whopping 58 percent increase over the previous year - were reading them.
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