da IMediaConnection

As the gateway to your website, the structure, design and functionality of your entry page is of utmost importance. As such, different considerations must go into the development of an entry page, and they require specialized, dedicated analysis to determine their contribution to the success of your site. But, before we get to all that, let’s take a step back to review the processes inherent in a website visit.
The first and most important thing to remember about all website visits is that they are goal-oriented. In the visitor’s mind, any content on a website is valuable only to the degree that it serves their browsing goal, whether it’s to shop, to learn or to be entertained.
A second consideration is that visitors have to expend effort to extract content from each page they visit. And each site’s design is unique, so they have to first work out where the information they want is located; they have to learn navigation schemes to find their way around; they have to filter irrelevant sites from search results and so on. A visitor is happy while the value of the information they are obtaining exceeds the amount of effort they are prepared to spend to get it. This is their Tolerance Threshold. If your site falls below their tolerance threshold, they will leave. Therein lies the importance of the entry page: they are the primary point at which visitors check their tolerance threshold.
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